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- Step Ahead Software
-
- 18 Silvia St
-
- Hornsby, NSW 2077
-
- Sydney, AUSTRALIA
-
- Step Ahead Software's "anFX": A New, easy to use, special effects tool for
- bringing "Expressive Power to the People".
-
- Step Ahead Software announce's the release of a revolutionary new toolset,
- "anFX" for producing "fast download" animation effects in Java without
- programming.
-
- For Immediate Release
-
- Thursday, July 22, 1996
-
- Contact: Catherine Colman
- Step Ahead
- From USA 1800 210 9427
- From elsewhere +61 2 477 3398
-
- SydneyStep Ahead Software, have released "anFX", a revolutionary new tool
- enabling anyone to produce powerful effects similar to modern TV
- commercials with arbitrarily positioned text, shapes and images which can
- move, fade, flash etc.,. Web pages which include anFX designs can now be
- eye catching as well as informative. anFX is easy to use and Step Ahead
- Software claims that anyone with Windows experience can produce a design
- within 15 minutes.
-
- Catherine Colman, the marketing manager at Step Ahead Software believes
- that, "the internet is bringing computers out of the exclusive domain of
- technical people and into the lives of everyday people. Web page designers
- and graphic artists can now have a tool which will provide levels of visual
- expression similar to that seen by people in other forms of media such as
- TV and magazines. Designers can now feel that their creativity is not
- limited."
-
- The designs are displayed on the internet using the anFX Java applet (a
- small Java program) but the designs are built without writing a single line
- of Java code. anFX does not even require the use of Sun's JDK (Java
- Developer Kit). Instead, a Windows based visual design tool, the "anFX
- designer", is included in the package. This enables non programmers to
- visually build a design and then generate the special data files required
- by the anFX applet.
-
- Traditional bitmap animations can take a long time to download and today's
- internet user is expecting more eye catching effects in less time. When an
- internet user opens a web page which uses the anFX applet the small applet
- code is downloaded once along with the data file for that page's anFX
- design. The applet then comes alive! As the user moves to other pages on
- that site with other anFX designs the applet code is reused and only the
- new data file for that page is downloaded. The result is a user who spends
- more time absorbing information and less time waiting around for large
- downloads. Of course traditional multi bitmap animations are supported by
- the tool but these only need to be used sparingly as the majority of the
- effects can be created by moving, sliding and fading text and shape
- objects.
-
- The concept and specification for the tool have been evolving at Step Ahead
- Software for many months now. Catherine said, "It came about when one of
- our engineers, wrote some flashy, eye catching Java applets which did not
- require large multiple bitmaps to be downloaded. The applets worked fine
- but creating and aligning objects in the applet by changing the Java code
- and then recompiling was tedious and meant only Java programmers could do
- it. So we made the applet more generic by getting its instructions from
- small data files and then we built the anFX visual designer so that anyone
- could build the data files." Much of the content of the applet's are text
- and simple graphical shapes and in some cases a few small bitmap images so
- they download fast but it's the effect that can be applied to them that
- makes the applets so impressive and not unlike modern TV and magazine ads".
-
- anFX is available for $AUST 29 (approx $US22) from the Step Ahead Software
- web site: http://www.ozemail.com.au/~stepsoft where you can also see
- examples of anFX designs in action with any Java powered web browser.
-
- The visual designer is built on Step Ahead Software's reusable graphics
- manipulation library which has been used in various other Step Ahead
- Software tools such as Javelin and products developed for other companies.
- Step Ahead's up front investment in this powerful and reusable library is
- now starting to pay off. Catherine said, "Step Ahead has been extremely
- innovative in the use of this library. By reusing it we can produce high
- quality, intuitive graphical applications in short time frames. As new
- features are added to the library all of the products based on it inherit
- the new features with very little effort - which is straight from the
- object oriented text books".
-
- Currently the objects supported by the anFX applet are text, rectangles,
- ellipses, lines, images (bitmaps) and animated image sequences (traditional
- bitmap animations). Any object can have a path associated with it. The
- object travels along that path repeatedly and at a specified speed. All
- objects except images can have their colour and the fading of that color
- specified. A "phaser object" is attached to these objects and works like an
- electronically controlled motor turning a dimmer dial on a light switch.
- The phasers can be synchronized to a master phaser to give a synchronized
- flowing effect in the objects but anFX has to be experienced to reveal its
- true capabilities. Step Ahead Software can be contacted on 1800 210 9427
- from the USA or +61 2 477 3398 from elsewhere.
-
- Company History
-
- Step Ahead Software Pty Ltd are programming consultants and developers of
- the object oriented graphical development environment for Java known as
- Javelin « which was released in March 1996. Prior to this their product
- range included Visual Classworks for C++ developers. Both tools provide the
- same productivity benenfits of a truly object oriented development
- environment for developers: a visual design slate where classes, data and
- methods are shown as icons along with the relationships between the
- classes. Changes to these components in the graphical design slate result
- in fast, automatic manipulation of the underlying source code. The anFX
- applet was developed using Javelin and the anFX designer, the Windows 95
- designer tool used with anFX was developed with the assistance of Visual
- Classworks.
-